If your nonprofit provides relief efforts, they can also be used during times of crisis or disaster. Outside of that, try using another type of request. Subject: James, can you help us reach our goal before midnight?
But with 12 hours left, we need your help! Thank you for your continued generosity, James. The School Building Team. Notice that the email addresses the donor by name at every opportunity.
It also mentions how much time the organization has left to come up with the difference and the significant impact James will have on that difference. With a network of multi-talented donors and a clear vision for how they can help you, your specific generosity requests will convert quickly. Subject: Kendra, can you consult on our Q3 initiative? Preview Text: We need your developer expertise on a landing page.
How did your trip to Montana go? Part of our project is an immersive website experience. Do you have a 5 hours over the next 3 weeks to consult on the second phase of our landing page?
If you can commit 5 hours, just let me know the best time to call you and we can chat details. Thank you for being such a big part of our success over the last 5 years. Hope to talk to you soon. Sincerely, Jason. Unlike the urgent request, this email comes directly from a representative of the nonprofit.
The request also contains details that prove to Kendra that the team was thoughtful about the request. Finally, it gives enough details that she can say yes or no without needing more information. In generosity requests, you want to drive a decision. Try to include enough information that they know their answer before they even get to the end of the email. Uneven slice heights will break usually in one or more of the dreaded Outlooks, , and Solid line: To specify a line-height use: To prevent Gmail and Hotmail from randomly writing link code where images are, give every image a different name: eg.
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Email Development September 3, Author: Email on Acid The Email on Acid blog is on a mission to share email best practices, industry news, and solutions to most annoying email client bugs. Author: Email on Acid. Help your prospect get as much out of their free sign-up or trial as possible. Not only will this help them see the value of your product, it also lets you influence their purchasing criteria. I saw that [prospect company] is using [tool], and your team currently has [X number of] people accomplishing [Y].
I'm happy to share some best practices related to our products with you and the team. There are also a number of features we use with [product] that might be helpful for you or some colleagues. I also noticed [unique aspect of business]. The prospect is interested in learning more — after all, they read your message — but they're either too busy to respond or not interested enough. Get the conversation going again with an explanation of your company's solution and an offer to give them a demo.
Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you'd be interested in discussing. I'd be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.
Heard nothing? Before you give up on this prospect, send a few more resources their way. You'll add value while simultaneously reminding them your tool might be able to solve a pressing pain point — as it has for their competitors. Following up on my previous email, as they have a tendency to slip through the cracks.
At the very least, I wanted to provide you with the top resources that your peers at other [prospect's industry] companies found helpful:. Would it be helpful if we scheduled minutes to discuss how some of these topics may align with [prospect company's] strategy?
Just book some time on my calendar here:. This lighthearted email gives the buyer a chance to change their mind. It's a great way to re-engage them without guilt-tripping them. Looks like we might not be meant for each other. But I still wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don't hear back, I'll assume that the timing isn't right.
In the meantime, here are two resources I thought you might find valuable because [reason why they're relevant]:. These templates are proven to get results, so what are you waiting for?
Incorporate them into your prospecting strategy. These don't have the impressive open rates of the ones above, but they're still helpful templates to turn to when you need help.
Let's say your conversation has stalled a bit and you want to keep the momentum going without being too pushy. Try a rapport-building approach. It requires you to know a little about the person you're sending an email to — just another reason why it's important to get to know your prospect in your initial outreach and discovery calls.
In our last call, you mentioned your interest in [insert interest area]. I was curious what advice you'd have for someone just getting started in [interest area]? Don't include a business-related ask in this email. Once you get a response, your reply can include an ask that steers the conversation back to the deal in question. Sometimes you've spent so much time on a deal that you simply need to know if the prospect is interested in moving forward. If they keep rescheduling meetings, missing calls, or pushing for a longer discovery period, it might be time to cut to the chase.
If the answer is option one, I won't take up any more of your time. If the answer is option two, do you have time to connect tomorrow? Prospects like to know you've taken a sincere interest in their business.
One of the better ways to demonstrate that interest is to take the time to read, understand, and offer constructive guidance based on the content they publish. I was impressed by how you managed to make such complex subject matter accessible without sacrificing thoroughness. I have experience at [helping companies with relevant assistance].
Would you be interested in chatting for twenty minutes this week? Congratulating prospects on their recent achievements is another way to show them that you'll value them, should your relationship progress. It demonstrates that you see them as more than another brick-in-the-wall potential customer.
Do your research and stay abreast of any milestones they reach. Then, reach out and reference those big-time wins — all with an air of tasteful flattery around your message.
In a lot of ways, sales is the art of cultivating trust with potential customers. One of the better ways to do so is by finding some common ground via mutual connections, peers, or former colleagues. Taking this angle can add some degree of familiarity with your prospects, put them at ease, and give you a leg up in the trust-building process.
A mutual contact of ours, [Referral partner], and I were recently discussing experts in [their field] whom I could reach out to for some insight about [topic]. Note: I can go head to head with the best complainers out there! However, griping is a waste of creativity and emotional energy. I know I have. Are you willing to give me honest feedback and help me improve? Your pricing can work for you or against you. Pricing is branding.
If you want to increase the perceived value of your products and services, then raise your prices. To value-conscious clients, low prices signal a lack of experience or confidence. By contrast, high prices signal your expertise and professionalism.
Clients who appreciate a satisfying experience and predictable results will care less about price and more about value. By raising your prices, you may price yourself out of reach of past clients. Not all of the clients who help us build our businesses will stick with us through the entire lifecycle.
Just remember to keep tinkering with your value proposition and client experience to make your value abundantly clear. Other priorities and emergencies will chew into their brainspace.
They will keep pushing the next conversation back and back and back until they forget about the project entirely. In fact, prospects and clients may forget about you entirely. Local CEO may meet other freelancers or consultants with your skills.
He said he liked my work. I could have done that for him, and done it better! Sure, you could have. When past clients or prospects go quiet, we mistakenly assume that they must not want or need more help.
This is a costly mistake. Never assume that people will get in touch with you when they need something. When any of your clients needs help, you want to be the creative who comes to mind. In order to stay top of mind, you must be the boomerang. I know their brands, cultures, and communication styles.
You can use these 7 sample emails to approach old clients. We just need happy clients. One of the most important things that I did for my creative consultancy was transition away from being a writer that is, a specialist to being a problem-solver that is, an expert-generalist.
I help gutsy founders build brands people care about. I have more things to sell than web pages and blog posts. What about you? Do you normally identify yourself as a copywriter?
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